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Marketing Coordinator

Description

Currently have an opportunity for a Marketing Coordinator at GMCO Corporation. The candidate will be responsible for providing marketing coordination, delegation and design support.

In this role, the Marketing Coordinator is responsible for continuously maintaining the company’s brand aesthetics, internally and externally. This includes reviewing, updating, prioritizing and maintaining the company’s visual representation in all aspects of design including typography, composition, and color.  The creative talents of the individual in this role will be applied to digital advertisements, marketing materials, sales documents, trade show materials and web graphics. In addition, the coordinator will be responsible for supporting the management team by performing market research and market analysis. The coordinator will be an innovative, out-of-the-box thinker who strives for design excellence and enjoys challenges. The coordinator will also seek to have a broader role in the business success by being involved in strategic marketing function.

Employment Type

Job Type: Full-time, Part-time

Experience

  • Supervisory Experience 2-3 years

  • Bachelors Degree in Marketing & Advertising

  • Google AdWords

  • Illustrator, Photoshop, Drupal

  • Social Media Management

Essential Job Function

  • Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data

  • Supporting the Vice President of Sales in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars and organizing and planning promotional presentations

  • Communicating campaign deliverables, objectives and timeliness to their team while providing instructions for promotion or use

  • Planning and assisting in trade shows, conferences, events and meeting by identifying, coordinating and assembling requirements and developing assignments and schedules.

  • Monitoring and maintaining all sales support materials and ensuring all resources are accurate and current while coordinating new material creation as needed.

  • Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership.

  • Develop and design digital collateral including brochures, sales documents, presentations, email and direct mail campaigns.

  • Assist in brand management and development.

  • Create and manage digital marketing campaigns.

  • Function as an active member of core creative team by proactively providing ideas and suggestions.

  • Assist in the creation of email promotions and marketing campaigns.

  • Manage aspects of social media marketing.

  • Maintain marketing banners and promos on website.

  • Assist sales personnel.

  • Perform other duties and responsibilities as required to fulfill job function or as assigned

Knowledge, Skills, and Experience 

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  • Experience in designing print and digital materials, web design

  • Experience in conceptualizing, planning and executing both creative campaigns and stand-alone marketing collateral.

  • Strong Adobe Creative Suite skills including InDesign, Photoshop, Illustrator, Dreamweaver and Acrobat.

  • Strong project management, prioritization and multi-tasking skills.

  • Must possess time management and organizational skills.

  • Strong knowledge of Microsoft Office including Word, Excel, and PowerPoint.

  • Strong creative skills with ability to communicate ideas.

  • Strong interpersonal and communication skills.

  • Must have strong creative writing skills.

  • Must be detail oriented.

  • Able to work cross functionally as a team in a diverse environment.

  • Knowledge of communications, Internet, video, and wireless industries helpful.

  • Able to function effectively as a team player.

  • Marketing, writing, and public relations experience helpful

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